Are you a young professional looking to explore the world of marketing? As the scope of marketing continues to grow, so does the number of career opportunities in this field.
Digital marketing and traditional marketing are two such domains that present unique advantages and disadvantages. In this article, we shall delve into both of these fields and provide you with insights to help you make an informed decision about your career path.
Understanding digital marketing vs. traditional marketing
Digital marketing vs. traditional marketing is a comparison that has gained widespread popularity in India over the last decade.
Traditional marketing is the age-old form of advertising that most people are familiar with, while digital marketing is a more modern form of advertising that relies on technology and the internet to engage with customers.
Digital marketing mainly revolves around channels like email, social media, search engines, websites, and mobile applications to promote products and services. On the other hand, traditional marketing uses mediums such as print ads, radio ads, and billboards to reach out to potential customers.
Key Differences Between Digital Marketing and Traditional Marketing
Parameters
Skills required for digital and traditional marketing
Digital marketers need skills in areas such as search engine optimisation (SEO), pay-per-click (PPC) advertising, content creation, social media management, data analysis, and website development.
On the other hand, traditional marketers need skills in areas such as copywriting, graphic design, event planning, and public relations.
Advantages and Disadvantages
Digital Marketing
Traditional Marketing
Career opportunities in digital marketing and traditional marketing
Both digital and traditional marketing fields offer various job opportunities with exciting career paths for young professionals.
Job roles
Traditional marketing job roles include Advertising Manager, Brand Manager, Media Planner, Public Relations Specialist, Sales Manager, Events Coordinator and Promotions Manager.
Digital marketing job roles include Content Strategist, Social Media Manager, PPC Specialist, SEO Analyst, Email Marketing Specialist, Digital Marketing Manager and web developer.
Salary structure
In general, the salaries offered in traditional marketing jobs tend to be higher than those offered by digital marketing jobs.
A traditional advertising manager can expect an average salary ranging from ₹7 lakhs - ₹15 lakhs per annum while a digital marketer can expect an average salary ranging from ₹3 lakhs - ₹10 lakhs per annum.
Job demand
According to industry experts, there is a growing demand for skilled digital marketers who can help businesses establish themselves online through innovative campaigns. On the other hand, traditional marketing still holds sway over certain segments of customers, which means that there is always a need for skilled professionals in this field as well.
Education and upskilling opportunities
To get started with a career in either traditional or digital marketing, you must have at least completed your undergraduate degree programme.
Education
Several institutions offer courses related to both traditional and digital marketing across India. Some of the most popular courses include bachelor's degrees in mass communication and journalism, MBAs in advertising and PR, and diploma courses such as the Diploma in Digital Marketing.
Upskilling courses
There are several upskilling and certification courses available to help you acquire specialised knowledge in these fields. Some of the most popular programmes include Google Advertising Certification, Facebook Blueprint Certification, and Hubspot Inbound Certification.
Specialisations available
There are several specialisations available for those interested in digital marketing or traditional marketing. Some popular options for specialisations in digital marketing include SEO, PPC advertising, social media management, and email marketing. For traditional marketers, specialisations can be in areas such as public relations, advertising management, sales management, and brand management.
Conclusion: Digital marketing vs. traditional marketing
We have explored the differences between digital marketing and traditional marketing and provided a comprehensive guide to the career opportunities and education programmes available in each field.
Whether you choose to specialise in digital or traditional marketing, upskilling is essential to remaining relevant in the industry. At WIZR, we provide expert guidance on a wide range of courses and offer attractive financial programmes to enhance your career prospects.
FAQs
1. Is digital marketing better than traditional marketing?
Both have their own advantages and disadvantages. It depends on your target audience, budget, goals, and other factors. It's important to understand both fields before choosing one.
2. What are some popular job roles available in traditional marketing?
Some popular job roles in traditional marketing are market research analyst, public relations specialist, and media planner.
3. How important is social media in digital marketing?
Social media plays a crucial role in digital marketing as it's a platform for brands to connect with their audience directly. Almost every business leverages social media for promotion.
4. Are there any free courses available for learning digital or traditional marketing?
Yes, several free online courses are available for both traditional and digital marketing. Head over to WIZR to check them all out and get career guidance too.
5. How can I find job opportunities in these fields?
You can search for job openings on various job portals, such as Naukri.com or LinkedIn, or reach out to recruitment agencies specialising in these fields.
