Social media is an increasingly popular business tool. Creating a robust digital presence requires dedicated graphic designers, content creators, influencers, copywriters, and social media managers.
A social media manager is responsible for creating and implementing social media strategies, managing social media accounts, creating content, analysing metrics, and regulating the social media team. It is a high-demand job requiring some skill sets for success. Read this article to know the salary of a social media manager in India and learn about career prospects.
Job Profile of Social Media Specialist
As a social media manager/specialist, you must plan, implement, and monitor a company's social media strategy to enhance its brand awareness. You will be responsible for the firm's day-to-day social media management. You must interact with virtual communities and establish networks through the company's social media accounts. Here are some fundamental Social Media Marketing skills required to be successful in this field:
- Ability to communicate effectively across various social media platforms
- Creativity to create engaging content
- Good understanding of marketing principles
- Ability to analyse social media metrics
- Ability to handle customer enquiries professionally
- Time management and multi-tasking skills
- Knowledge of social media management tools and scheduling software
Social Media Marketing Salary in India: Manager / Executive / Analyst Level
A social media manager's salary is quite competitive. It can vary depending on the company and the location. In India, an entry-level social media management job can fetch anywhere between ₹5-7 lakhs per annum. The average salary for a social media manager in the United States is around $50,000 to $70,000 per year. Many U.S. companies also provide remote positions with these salaries.
The following table lists the average expected salary of a social media specialist in different levels and job roles.
The financial perks offered to a social media manager can vary, depending on factors like experience, job location, and company size. Here are some benefits and perks that a social media manager may receive:
- Bonuses: Social media managers may receive incentives based on their performance or social media campaigns managed by them.
- Health benefits: Social media managers may receive health insurance, including medical, dental, and vision coverage.
- Retirement benefits: Social media managers may receive a 401(k) plan or other retirement benefits.
- Paid time off: Social media managers may receive paid time off, including vacation days, sick days, and holidays.
- Training and development: Social media managers may receive training and development opportunities to enhance their skills and advance their careers.
Upskilling in Digital Marketing
The following digital marketing skills can help you draw increased salaries as a social media manager:
- Search Engine Optimisation (SEO)
- Product and Web Design
- Content and Video Marketing
- Data Analytics
- Conversion Rate Optimisation
- Marketing Automation
- Copywriting
Explore WIZR to enrol for digital marketing courses and expand your skill set further. It will help in attracting better pay packages for a beginner too.
Top Digital Marketing Courses to Learn
Many certified courses are available online today to upskill your online marketing competence. Here is a list of helpful digital marketing courses that will help you get better job opportunities and lucrative salaries as a social media manager.
- Content Marketing Fundamentals Course
- Google Analytics
- Post Graduate programmes in Digital Marketing
- PPC (Pay-Per-Click) Fundamentals Course
- Advanced SEO Course
- Google Online Marketing
Kickstart Your Career As a Social Media Manager [Sa5] [Sa6]
Social media management is one of the best job roles in the current business climate. It is not only financially rewarding but can also offer you the chance to hone your management and creative skills.
If you are thinking of building a career in social media, learn about it from our experts at WIZR. WIZR's skill assessment test will tell you all you need to know about your readiness and suitability. WIZR also offers financial assistance to hone your social media management skills. Head over to WIZR to find out more.
Also read - Top 25 Social Media Marketing Interview Questions 2024
FAQs
1. Why is social media management essential?
Social media management is essential because it helps businesses build brand awareness, engage with customers, and drive sales.
2. What is the benefit of pursuing an online course in social media management?
Pursuing an online course in social media management can help individuals gain the skills and knowledge needed to enhance their career prospects.
3. What is an example of social media management?
An example of social media management includes managing a company's online accounts, creating and scheduling posts, and responding to customer inquiries.
4. How does social media management help a business grow?
Social media management helps a business grow by building brand awareness, attracting new customers, engaging with existing customers, and driving sales.
