In today's fast-paced world, digital marketing has become a crucial aspect of any business's success. With the rise of e-commerce and digitalization in India, companies need to have a strong online presence to stay relevant.
In this article, we will take you through all aspects of the digital marketing world, explain how its scope is evolving, and prepare you for a successful career in digital marketing.
What is Digital Marketing?
Digital marketing refers to the use of various online channels such as search engines, social media platforms, email campaigns, and other digital media to reach potential customers.
Overview of the Digital Marketing Scope
The scope of digital marketing is vast and ever-growing, making it an ideal career choice for individuals who want to keep up with changing trends and technologies.
The scope of digital marketing encompasses a range of activities, such as SEO (search engine optimisation), social media marketing, email marketing, content creation and distribution, mobile advertising, and PPC (pay-per-click) campaigns.
These channels help businesses reach out to their target audience more efficiently and generate interest in their products or services.
Scope of Digital Marketing in 2024
The growing demand for digital marketing has led to the development of numerous tools that aid marketers in promoting brands more effectively.
Some popular tools include:
- Google Analytics for tracking website traffic
- Hootsuite for managing social media profiles
- Mailchimp for email campaigns
- SEMrush for SEO optimisation
- HubSpot for lead generation
Job Potential and Career Growth in Digital Marketing
The digital marketing industry has been growing at a rapid pace in India, providing numerous career opportunities for young professionals. According to the Indian Brand Equity Foundation, the Indian digital advertising and marketing industry is expected to reach INR 539 billion by 2024.
Some of the most sought-after job roles in digital marketing for beginners and experienced professionals include:
- SEO Analyst
- Social Media Manager
- Content Strategist
- PPC Specialist
- Email Marketing Manager
These roles require different skills, but all require creativity, analytical thinking, and attention to detail.
Salaries in Digital Marketing
Education and Certification Options in Digital Marketing
One can kickstart their career in digital marketing through various educational paths, such as a BBA or MBA in digital marketing or certificate or diploma courses. A degree in digital marketing provides a strong foundation for individuals who want to pursue a career in this field.
Certification courses offer an opportunity for individuals to learn specific aspects of digital marketing that they are interested in. Some popular certification courses include Google Ads Certification, HubSpot Inbound Marketing Certification, and Facebook Blueprint Certification. These certifications range from one week to four months, with fees varying from INR 10,000 to INR 50,000.
Upskilling Opportunities and Career Paths
Digital marketing offers numerous opportunities for individuals to upskill and grow in their careers. Professionals with experience can explore career paths such as digital marketing manager, e-commerce manager, or analytics manager. These roles require a strong understanding of digital marketing techniques and analytics.
To grow in their careers, professionals need to continuously upskill themselves. Some relevant skills that can help include data analysis, content creation and distribution, social media management, and SEO optimisation. They can also attend webinars and workshops or pursue advanced educational courses to gain additional knowledge.
Industry Growth and Future Prospects
The future of digital marketing will witness the advent of new technologies such as virtual reality and voice search, which will change the way businesses interact with customers. Marketers need to stay up-to-date with these trends and adapt their strategies accordingly to stay ahead of the competition.
At WIZR, we offer guidance on a wide range of courses and financing options to help you build a career in digital marketing. Visit our platform to explore the different upskilling opportunities available and kickstart your journey today!
FAQs
1. How important are social media influencers in digital marketing?
Social media influencers play a significant role in digital marketing by promoting products or services to their followers on social media platforms.
2. What is the difference between B2B and B2C?
B2B refers to business-to-business transactions, while B2C refers to business-to-consumer transactions. Digital marketing strategies for these two types of businesses differ based on their target audiences.
3. Which class 12 stream is beneficial to pursue a career in digital marketing?
Students from any stream can pursue a career in digital marketing. However, those with a background in commerce or the arts may have an advantage due to their familiarity with business concepts and creative skills, respectively.
4. Are podcasts an effective medium for digital marketing?
Yes, podcasts can be an effective medium for digital marketing, as they allow businesses to reach out to a specific audience through audio content that is informative and entertaining.
