Are you a young graduate looking for a career that combines creativity and strategy? Have you considered developing digital marketing manager skills? In today's job market, digital marketing is an exciting field with many career opportunities.
As businesses shift their focus to online platforms, it has become increasingly important to have professionals who can help increase brand awareness, drive website traffic, and boost sales.
In this article, we will explore why digital marketing management is a sought-after career choice in India. And we will talk about how WIZR can help you achieve your goals by guiding you to top-notch interactive courses on various tools of digital marketing management.
What is Digital Marketing?
Digital marketing is the use of digital technologies to promote a product or service. It involves various channels like email, search engines, social media, and mobile apps. The focus is on creating a meaningful relationship between the brand and its customers.
The goal of digital marketing is to increase brand awareness, generate leads, and drive sales. A digital marketer must understand the customer's behaviour and preferences and use data analytics to make informed decisions. They are responsible for developing effective strategies that help businesses reach their target audience.
Career Growth and Industrial Trends in Digital Marketing
Digital marketing managers have immense growth opportunities in various industries, from healthcare to technology. Companies like Amazon, Google, and Microsoft frequently hire digital marketing managers with an average salary of 8–15 lakhs per annum, depending on skill sets and experience levels.
According to a report by Statista, the Indian digital advertising industry's market size was worth ₹294 billion in 2020 and is expected to grow at a CAGR of 28% from 2021–2025.
As you grow within an organisation's hierarchy, your salary increases significantly as well. For instance, a senior digital marketing manager with more than five years' experience can earn up to ₹30 lakhs per annum or higher based on performance.
Companies hiring Digital Marketing Managers
Digital Marketing Manager Job Roles
Digital marketing management offers several job roles, such as social media manager, content marketing specialist, email marketer, and SEO expert.
Social media manager
Responsible for creating engaging content and managing social media channels to increase brand awareness.
Content marketing specialists
Develop strategies and create content that attracts potential customers to the website.
Email marketers
Responsible for creating email campaigns and analysing their effectiveness.
SEO experts
Ensure that websites rank higher in search engine results pages, increasing the website's visibility.
Top Skills Required for Digital Marketing Managers
To excel in this field, it is crucial to have expertise in data analytics, social media management skills, and content creation abilities.
Data Analytics and Interpretation
As a digital marketing manager, you will be expected to collect and interpret data to make informed decisions about campaigns.
Google Analytics is one of the most popular tools for data analysis, providing insights into website traffic, bounce rates, and user behaviour. With data analytics skills, you can understand how visitors engage with your website and optimise campaigns accordingly.
Social media management
Social media is an essential component of digital marketing. You should know how to develop social media campaigns that align with your brand's goals and target audience.
Understanding the algorithms of different social media platforms can help you create effective content that maximises engagement metrics. Proper monitoring of your social media presence allows you to respond promptly to customer queries.
Search Engine Optimisation (SEO)
SEO involves optimising website pages to rank higher in search engine results pages (SERPs) and increase traffic flow organically.
You must have a strong understanding of SEO techniques such as keyword research, link building, and on-page optimisation to effectively drive traffic volume. Analysing SEO metrics using tools like SEMrush can help identify areas that need improvement.
Paid Advertising
Paid advertising is an important aspect of digital marketing through which businesses can reach their target audience effectively through paid channels like Facebook Ads or the Google AdSense network.
A comprehensive knowledge of various types of ads, such as display ads, video ads, and text ads, enables you to develop successful ad campaigns that maximise ROI.
Content Creation
Content creation is an essential aspect of promoting a brand through digital marketing channels; hence, it is necessary to have good writing skills or hire a professional copywriter who understands the target audience's needs.
Certification and Courses for Digital Marketing Managers
One can pursue a degree in business administration (BBA), marketing, or an MBA with a focus on digital marketing to become a digital marketing manager. Additionally, specialisation in fields like marketing analytics or social media marketing can be beneficial.
Several certification courses offered by reputed platforms help build skills in digital marketing management. Certification programmes in digital marketing manager skills validate your proficiency in areas like SEO, PPC, and analytics.
Be a part of the Growth of Digital Marketing
With more businesses transitioning online every year and India being among the fastest-growing markets globally, the potential growth rate for this industry is high, with an estimated valuation of $160 billion by 2025, according to Nasscom reports.
This means there are tremendous opportunities for young professionals looking to build promising careers in this field. Platforms like WIZR can provide the resources you need to stay competitive in the job market and ensure a bright future in digital marketing.
FAQs
1. What is the easiest way to get a job as a digital marketing manager?
The easiest way is by pursuing an undergraduate degree in marketing or business administration and starting with an entry-level position in digital marketing, then upskilling through online courses.
2. Which pays better: digital marketing jobs or traditional marketing jobs?
On average, digital media professionals earn higher salaries than traditional media professionals due to the growing demand for skilled professionals in this field.
3. Which industries hire digital marketing managers?
Industries ranging from e-commerce, retail, finance, healthcare, hospitality and IT hire digital marketing managers.
4. Do digital marketing managers need to travel on the job?
Generally, travel requirements are minimal for this role but may vary depending on the company's size and location.
5. Are remote jobs available for digital marketing managers?
Yes, many companies offer remote work options for digital marketers due to advanced technology that enables them to work from anywhere with an internet connection.
