Top Digital Marketing Courses After 12th: In-demand Courses, Fees, Salary, Job Prospects

Are you thinking about a career in digital marketing? With the ever-increasing reliance on technology, digital marketing is fast becoming one of the most popular career paths for young professionals like you. 

Digital Marketing Courses after 12th grade offer an excellent opportunity to enter this exciting field and build a successful career. Read on to find out more about different types of courses, job options, and career growth in digital marketing.

What is Digital Marketing?

Digital marketing refers to the promotion of products or services through digital channels. These channels can be social media, search engines, email, websites, and mobile applications. It is an umbrella term for various marketing techniques like search engine optimisation (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and email marketing.

Benefits of Digital Marketing

The benefits of digital marketing are many. It allows for targeted audience reach, measurable results, cost-effectiveness, and increased brand visibility. Effective digital marketing campaigns can lead to higher conversion rates and better customer engagement.

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Skills Required in Digital Marketing

To succeed in digital marketing, it is essential to have both technical and soft skills.

Technical skills needed for Digital Marketing Courses:

1. Familiarity with SEO best practices
2. Knowledge of PPC advertising platforms
3. Understanding web analytics tools such as Google Analytics
4. Basic coding knowledge for website development and maintenance
   

Soft skills needed for Digital Marketing Courses:

1. Creativity
2. Analytical thinking
3. Communication
4. Critical thinking

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Choosing the Right Digital Marketing Course

There are several types of Digital Marketing courses available to you after passing the 12th grade. You can choose from graduate courses such as BBA in Digital Marketing, BA (Hons) in Digital Marketing, or B.Sc. in Digital Marketing, among others. Postgraduate courses like an MBA in Digital Marketing or an MSc in Digital Marketing are also offered by many universities across India.

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Digital Marketing Courses: Degrees to Pursue After 12th

1. BBA Digital Marketing

This undergraduate course provides students with knowledge about various aspects of digital marketing, including social media management and analytics.

Eligibility: Minimum 50% aggregate marks at the 10+2 level

Duration: Three years

Fees: ₹2,00,000 - ₹3,00,000

Expected Job Roles: Digital Marketing Manager, Social Media Specialist

Expected Salary: ₹3,00,000 - ₹5,00,000 per annum

2. BA (Hons) Digital Marketing

This undergraduate course is designed to provide students with digital marketing skills such as content creation and social media management.

Eligibility: Minimum 50% aggregate marks at the 10+2 level

Duration: Three years

Fees: ₹1,50,000 - ₹2.5 lakhs

Expected Job Roles: Digital Marketing Analyst, Content Creator

Expected Salary: ₹4,00,000 - ₹6,00,000 per annum

3. BSc in Digital Marketing

This undergraduate course focuses on the technical aspects of digital marketing, like SEO and web analytics.

Eligibility: Minimum 50% aggregate marks at 10+2 level with a science stream preferred

Duration: Three years

Fees: ₹2 lakhs to ₹3 lakhs

Expected Job Roles: SEO Analyst, Web Analytics Expert

Expected Salary: ₹3 lakhs to ₹5 lakhs per annum

Digital Marketing Courses: Diplomas and Certifications

Diploma and certification courses in Digital Marketing are also popular among young professionals seeking career growth or upskilling opportunities. These courses are shorter than degree programmes and offer more specialised training in specific areas of digital marketing.

1. Diploma in Digital Marketing

This digital marketing course provides students with detailed knowledge about various aspects of digital marketing, such as SEO techniques and social media management, along with Google Analytics. 

Eligibility: 10+2 pass with any stream

Duration: One year

Fees: From ₹50,000 to ₹1 lakh, depending on the institute

Expected Job Roles: Digital Marketing Executive, SEO Analyst, Social Media Manager

Expected Salary: ₹3 lakhs to ₹5 lakhs per annum

2. Advanced Diploma in Digital Marketing

This digital marketing course provides students with advanced knowledge of digital marketing concepts such as affiliate marketing and lead generation.

Eligibility: Graduation or equivalent degree from any recognised university in India

Duration: One year

Fees: ₹50,000 - ₹1 lakh

Expected Job Roles: Digital Marketing Specialist, Affiliate Marketing Manager

Expected Salary: ₹5 lakhs to ₹8 lakhs per annum

3. Diploma in Email Marketing

This digital marketing course provides students with specialised knowledge about email marketing techniques such as lead generation and email automation.

Eligibility: 10+2 pass with any stream

Duration: Six months

Fees: ₹20,000 to ₹60,000

Expected Job Roles: Email Marketing Specialist, Lead Generation Executive

Expected Salary: ₹2.5 lakh to ₹4 lakhs per annum

4. Certificate in Social Media Marketing

This digital marketing course provides students with knowledge about social media marketing techniques such as content creation and audience targeting.

Eligibility: 10+2 pass with any stream

Duration: Three months

Fees: From ₹10,000 - ₹50,000 depending on the institute

Job Roles: Social Media Executive/Manager

Expected Salary: ₹2 lakhs to ₹4 lakhs per annum

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Specialisations in Digital Marketing

Digital marketing has several specialisations, and you can choose one based on your interests and career goals. Some popular specialisations include:

1. Search Engine Optimisation (SEO): The process of optimising website content to rank higher in search engine results
2. Search Engine Marketing (SEM): SEM pertains to paid campaigns run on search engines to increase visibility and traffic to a website.
3. Social Media Marketing (SMM): SMM involves creating and sharing content on social media platforms to attract customers.
4. Content Marketing: It involves creating engaging content to attract an audience and convert them into customers.
5. Pay-Per-Click Advertising (PPC): It involves running advertisements on search engines or social media platforms, where advertisers pay when users click on the ad.
6. Email Marketing: It involves sending commercial messages to a group of people through email to promote products or services.

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Kickstart Your Career in Digital Marketing

According to industry estimates, India's digital advertising industry will grow at a compound annual growth rate of 31% between 2020-2025. This presents an immense opportunity for young professionals seeking growth opportunities in the field of Digital Marketing.

Pursuing a degree or certification among the listed digital marketing courses can provide you with valuable expertise and make you stand out from the competition. At WiZR, we facilitate financing options for young professionals seeking career progression and upskilling opportunities.

FAQs

1. Which are the highest-paying jobs in the digital marketing industry?

The highest-paying jobs in the digital marketing industry include Digital Marketing Manager, SEO Manager, Social Media Marketing Manager, Content Marketing Manager, etc.

2. Which is more cost-effective: digital marketing or traditional marketing?

Digital Marketing is more cost-effective than traditional marketing due to its targeted approach and ability to reach a wider audience at a lower cost.

3. Can a digital marketer become a market analyst?

Yes, with relevant skills and experience, a digital marketer can transition into roles such as market analyst or business analyst. 

4. Do I need a commerce stream in 12th grade to pursue digital marketing courses?

No, you don't need a commerce stream to become a digital marketer. A background in any field with creativity and analytical skills can lead to a successful career in digital marketing.