Are you a young professional or recent graduate looking for a lucrative career in the digital world? Digital marketing might just be the field you're searching for!
In today's ever-expanding digital landscape, businesses are increasingly relying on skilled and strategic digital marketers to drive their growth. As a result, there's a huge demand for talented digital marketers.
In this article, we'll take a deep dive into the structure of digital marketer salaries in India and how to boost your income growth.
Job Potential of a Digital Marketer
Digital marketers create and implement digital campaigns across different platforms to increase brand awareness, generate leads, and drive conversions.
Digital marketing is a rapidly growing industry in India, with an increasing demand for skilled professionals. The industry is expected to grow exponentially in the coming years, with more businesses shifting online due to the pandemic.
Job Roles in Digital Marketing
Digital marketing offers various job roles with varying levels of expertise required for each role:
- Content Marketing Manager: Creates high-quality content that aligns with brand objectives.
- SEO Specialist: Improves website ranking on search engines through optimisation techniques.
- Social Media Manager: Manages social media accounts and formulates strategies to improve engagement rates.
- PPC Marketer: Manages pay-per-click advertising campaigns on different platforms.
- Email Marketer: Creates email campaigns to reach out to potential customers.
Salary Structure in Digital Marketing
Digital marketing is a rapidly evolving field that encompasses various job titles and specialisations, all with unique responsibilities and earning potential. The salary of a digital marketer can vary greatly depending on your skill level, experience, location, company size, and other factors.
Whether you're just starting out or looking to advance your career in digital marketing, understanding these factors can help you negotiate better compensation packages or make informed decisions about your next move.
As a digital marketer, you can expect to have a lucrative career with steady salary growth opportunities.
- Entry-level digital marketing positions offer an average salary of ₹3-4 lakhs per annum
- Mid-level positions range from ₹5-10 lakhs per annum.
- Senior-level positions can offer salaries over ₹20 lakhs per annum, along with various perks and benefits.
Job roles in digital marketing vary, and so do their salaries.
- A Social Media Manager earns an average of ₹2-5 lakhs per annum.
- A Digital Marketing Manager earns between ₹5-15 lakhs per annum.
- A Search Engine Optimisation (SEO) specialist can earn up to ₹2-8 lakhs per annum.
- A Content Marketing Manager's salary starts at around ₹4-9 lakhs per annum.
Below is a table summarising the salary range for various digital marketing roles based on experience:
In comparison to traditional or social media marketing jobs, digital marketers tend to earn higher salaries due to the growing demand for online businesses. Traditional marketing jobs pay an average of ₹2-5 lakhs per year, while social media marketing jobs offer around ₹3-6 lakhs per year.
Factors affecting salaries
LOCATION
Location is one such factor that plays a significant role in determining salaries. For instance, working in metropolitan cities like Delhi, Mumbai and Bangalore may mean a higher salary compared to other smaller cities or towns.
The table below represents the average annual salary for digital marketers based in different cities across India:
SKILLS AND EXPERIENCE
Skills and experience are also crucial factors affecting salaries in digital marketing. For instance, having a certification in digital marketing can increase your salary, while additional skills like data analytics and coding can fetch you even higher salaries. On the contrary, a lack of relevant experience and skills may result in lower salaries.
COMPANY SIZE
The size of the company where you work will also impact your salary as a digital marketer. Larger companies tend to offer higher salaries than start-ups or small businesses because they have larger budgets and can afford to invest in talent. For example, working at Google or Facebook could mean earning over ₹20 lakhs per annum, while working at a start-up may offer comparatively lower salaries. Larger companies also offer perks to their employees compared to smaller ones.
Education or Certification for a Digital Marketer
To pursue a career as a digital marketer, one may opt for undergraduate or postgraduate degrees that offer courses in digital marketing. Certifications are another option for individuals looking to upskill and gain knowledge.
Below is a table summarising the fees for some popular degrees and courses:
Upskilling Opportunities for Career Growth
Investing in upskilling courses can help you gain new skills and knowledge that will help you progress in your career and increase your salary prospects.
Some popular upskilling programmes available online include:
- Social Media Marketing Course
- Search Engine Optimization Course
- Google Analytics Course
- Email Marketing Course
Future Prospects and Industry Trends
The future of the Indian digital marketing industry looks bright with the increasing penetration of the internet and smartphones across the country.
Current and future trends to watch out for include:
- Video marketing
- Voice search optimisation
- Artificial intelligence (AI)
- Machine learning (ML)
Boosting your Digital Marketer Salary
In conclusion, digital marketing offers excellent career opportunities with decent salary growth prospects. At WIZR, we offer financing for young professionals looking to upskill or obtain certification in their field. Contact us for guidance in advancing your career as a successful digital marketer.
FAQs
1. What are the basic skills required to be a digital marketer?
Basic skills required include creativity, analytical thinking, social media management expertise, knowledge of SEO and SEM strategies, strong communication skills, and familiarity with analytics tools and platforms.
2. Can a course in AI help my digital marketing career?
Yes! With AI playing an increasingly significant role in the digital marketing strategy development process, especially using chatbots for customer service and utilising predictive analysis for targeting audiences with more personalised content, pursuing an AI course will give you a competitive advantage.
3. Are social media influencers digital marketers?
Social media influencers are not the same as digital marketers. Digital marketers use various channels, including social media, to create and execute a comprehensive marketing strategy, whereas influencers are more focused on promoting a brand through their social media presence.
4. Can I pursue a digital marketing career without a degree?
Yes, you can! Many employers consider relevant certifications and upskilling programmes in place of formal degrees. However, a degree in marketing or communication can give you an added advantage.
